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The Ultimate Toy Ollie BlandSome of the most brilliant and successful toy creators ever talk about their ultimate toy--setting aside money, safety, and the very laws of physics

What would the creators of some of the most beloved and widespread American toys make, if given a completely blank slate? We asked the driving forces behind toys like K'Nex, LEGO, Tickle Me Elmo, and Nerf to really explore their craziest impulses--and man, did they come up with some craziness.

Click to launch the Ultimate Toy gallery.